Client Marketing Strategies
Brooke has created various marketing strategies and campaigns for clients over the years. It is paramount your advertising budget has a cohesive strategic multi-platform plan based on your target demographic, analytics and growth goals. Below are examples of marketing and branding strategies Brooke has created and executed for clients.
"Naturally Social Distancing Since 1861"
Brooke was hired in 2020 to create a logo with the new owners of the Inn at Thorn Hill, working with the team to create their strong and recognizable brand. During her first property visit she create all in-room collateral while updating their website, shooting photography on location and restructuring their social media platforms creating partnerships with brand influencers to boost their social presence. Covid swept the nation and created road blocks for boutique businesses specifically in the luxury travel industry because of restrictions. Influencers no longer found cities appealing as the threat of danger heightened in these high concentrated areas. That's when it was apparent the business had to pivot with a campaign. Brooke created the marketing campaign "Naturally Social Distancing Since 1861". The property is located in the heart of the White Mountains and offers a safe drive from major markets allow for travelers to retreat safely with mandatory hospitality protocols. By pivoting in this way the client was able to attract a new demographic and offer a safe experience for influencers and new visitors. Brooke worked in the luxury travel market for five years bringing the Inn at Thorn to the status of "Top Boutique Inn in New Hampshire" only two short years after she was brought on to handle all marketing, collateral, social media and branding. She continued to work with other Inns through New England bringing them to rise to the top of the industry.
"We are with you until h--l freezes, and when it does we will furnish blankets to keep you warm"
Nola Poboy's flagship location is located on Bourbon Street in the heart of New Orleans. A classic eatery that brings people from all over the nation to have their first bite of the beloved Nola poboy. Brooke was initially brought on as the location wanted to expand into a franchise. She worked with the owners to create a new logo originally but was quickly tasked with creating a brand strategy for their upcoming trade shows. After spending a few days in the Historic Reading Room of New Orleans she created the strategy around the history of the poboy that took place during the street car strike of New Orleans focusing on the Martin brothers letter to the street car workers. The franchise took off in Houston including nine locations throughout the metropolitan area including a location in the Minute Maid Stadium when the Houston Astros won the world series. The brand strategy was a keystone for the business. Brooke developed all design collateral from brand guides, custom in-store design creating the atmosphere of a street car depot down to the menu and cup design. She handled every aspect of the marketing and branding.
